SWOT Analysis of the Vegas Tourism Industry and Marketing

(What Happens in Vegas Stays in Vegas) Las Vegas SWOT Analysis market 370, member 04 September 18, 2007 STRENGTHS The largest strength Las Vegas touristry has is its brand science of its famous phrase, What happens in Vegas, stays in Vegas. Other phrases much(prenominal) as Your Vegas is showing are in the works. Vegas also has an long bank of existing visitors- over 38.9 unity million million million a year. These visitors produce a city childlike bonny occupancy of about 90%, the largest in the country. Las Vegas is one of the nigh well know tourism destinations in the human and its mien in the global tourism industry is only if growing. The Las Vegas meeting and Visitors Authority (LVCVA) is developing plans to market more aggressively to an transnational demographic.

For example, the LVCVA will exhibit at this years World perish Market, November 12-15, 2007 in London. The World Travel Market is one of the worlds largest foreign become industry trade shows, and it attracts approximately 50,000 travel professionals. The fall in domain is Las Vegas top overseas market. More and more funds is be spent in Vegas and by the LVCVA; money attracts hoi polloi to get laid there and jobs are generated. Activities such as gambling and prostitution, which would elsewhere be illegal, are legal in parts of Nevada and because create a competitive advantage over another(prenominal) states. WEAKNESSES One of Las Vegass largest weaknesses is it has failed to capture other demographics such as family tourism and those concerned with the environment. Environmentally, Vegas is not i! n the best shape. Vegas has a necessary for peeing that far exceeds its supply- an average of 300 gallons per day per person. Without the urine from the cobalt River, Las Vegas would not be able to sustain horizontal a fraction of the population and tourists... If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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