Saralyn Mills Case Study

MRKT- 3001 In the case debate of Saralyn Mills, the merchandising strategy is not targeting the Canadian Province of Quebec. Sales have dropped in this endeavor and it is believed by one of the harvest-festival managers, Marie LaMans, that the Canadian selling access code should be rearranged specific all toldy for the Canadian French speaking audience. It is up to the marketing manager, Nicole Vichon, to approve the changes for the marketing strategy for Canadian customers, who whitethorn not understand the current near that is being interpreted and displayed globally. From the acquaintance that I have gained so far from this course, I understand that there is a process that needs to be considered when marketing products or a business. The main three strike that stand out to me when I read the case contract were segmentation, positioning, and targeting. It seems that targeting was not thought through all the way. In roam to market products, there needs to be a sanitary picturened strategy of the come out that needs to be taken for all dissimilar groups of people. Even though Saralyn Mills Ltd.

s marketing approach has been successful elsewhere, it seems that the Canadian Province was any not considered or not planned thoroughly. I contain with the product manager, Marie LaMans, that there should be a separate approach taken for the Quebec market. The approach should include a separate marketing approach which speaks directly to them. Lacking a marketing plan knowing for the Quebec area may have been resulting in lose of knowledge and understanding of the product and is a valid argue for the come down in sales.If you want to get a dear essay, order it on our website: OrderEssay.net

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